Why wikis are supporting brands with their SEO

Question

SEO is one of the most successful ways to advertise a brand and its goods, and SEO is currently a tool that is used for virtually every online company in the world. Many internet companies or business entities employ Wikipedia page developers to make a wikipedia page for your band or business, or purchase a Wikipedia page for their products because wikis have been shown to be a highly powerful SEO platform. Over the years , numerous companies have used wikis to get ranked higher in search engine rankings, and using wikis has worked like a charm. What other ways can brands compete for themselves?